We are an agency that understands that brands are no longer acting as an intermediary but rather taking a leading role when it comes to communicating. Brands are no longer acting but interacting, further more they no longer talk but rather engage in dialogue.
We are aware that brand content is what really matters, is paramount. Not only is relevant but also is what remains. We know that consumers are the most reliable communicators.
User brand experience defines the value that consumers place on companies.
We know that no medium prevails over another and that some media may play a greater role depending on the intended target. We also know that people connect wherever they want, whenever they want, and however they want. The key is to be there, at the right time.
At Wiper we have learned to approach consumers by breaking with commonplaces; by moving away from the obvious path and into the right path. At Wiper we are concerned with today’s advertising.